BusinessFriday, November 6
Brown & Co. Jewelers unveils its renovated Roswell flagship after more than 50 years
The Daily Roswell team
If you've bought a ring or had a watch repaired on Holcomb Bridge Road, the store looks different now. Brown & Company Jewelers unveiled the renovated interior of its flagship at 674 Holcomb Bridge Road. Frank Brown opened it more than 50 years ago.
The redesigned main retail space covers 6,150 square feet
Floor area of the redesigned main retail space, beside places you know
Source: Appen Media
View as table
| Floor area | |
|---|---|
| The redesigned main retail space | 6,150 sq. ft. |
| The new bridal salon | 1,140 sq. ft. |
| A basketball court | 4,700 sq. ft. (NBA size) |
Company president Sara Beth Prendeville led a renovation the AJC says cost more than $5 million. A new service counter sits in front of a glass wall, so clients can watch jewelers and watchmakers at work.
- New bridal salon: an entire room, up from one display case
- Exterior renovation: the final phase, planned for early 2027
- Roswell store: home to the company's back offices
- Other locations: a Buckhead store and a Patek Philippe boutique
"It's where all the magic happens," Prendeville said in an interview.
The Roswell flagship by the numbers
- $5 million+
- spent renovating the Roswell flagship
- 50+ years
- since Frank Brown opened the store
- 1,140
- square feet in the new bridal salon
- Early 2027
- for the exterior, the final phase
Sources: Appen Media, The Atlanta Journal-Constitution
Sources: Appen Media, The Atlanta Journal-Constitution